CHERRY
HUANG
Qualitative Research Projects
Product optimisation
A leading energy provider in UK launched an innovative energy management platform tailored for businesses. In their quest to optimize this solution, I conducted a thorough research initiative aimed at understanding the intricate needs and preferences of their valued customers. Through online survey and a series of insightful 1-1 online interviews, I uncovered invaluable insights that have reshaped our approach to serving the evolving needs of businesses in the energy management landscape.
Football club cultural immersion
An English premier football club wanted to explore the football fan culture in Thailand to inform their marketing team. Combining rigorous desk research with immersive interviews of leading-edge football enthusiasts, we delved deep into the intricacies of Thai football fandom. Our collaborative efforts culminated in an immersive football workshop, where we dissected the cultural landscape, identified forces of change, and honed in on key consumer needs. Our client gained invaluable insights that have since been integrated into their marketing strategy, ensuring resonance and relevance in the vibrant Thai football market.
