CHERRY
HUANG
Recruitment
If your brand wants to gain insights into emerging trends, cutting-edge technologies, and shifting consumer behaviours. Recruiting leading-edge consumers—individuals who are early adopters, trendsetters, and influencers within their respective communities is essential.
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With over 6 years’ experience of leading edge consumer and experts recruitment, I’d be happy to collaborate!
The Illume Network 2018-2021
As Network Manager, I successfully grew The Illume Network from 100 to over 1000 leading-edge consumers worldwide. Together, we've collaborated on 100+ future-facing projects spanning various industries, including beauty, FMCG, health, tech, and sports.
The Verve Collective 2022-2023
As Collective manager, I've cultivated its identity from the ground up. I've recruited over 200 experts spanning a wide spectrum of disciplines, from drag performers to biohackers, and from tech philosophers to survivalists, working on collaborative projects ranging from trend forecasting, product optimization to cultural evaluation.
The future of outdoor cooking
An international grilling brand sought to revolutionize their approach to innovation by delving into the future of outdoor cooking. They needed to go beyond traditional consumer research to understand the deep-seated human needs and tensions that underpin the experience, and also consider the major societal and cultural shifts of the next 20 years. I recruited 30 grilling passionate from Argentina, France, Japan, Korea, South Africa and US and 12 experts across different fields – brining their expertise in outdoor space, fuel, multi sensory, grilling etc. Participants are food bloggers, fine dining chefs, journalists, food truck owners, event organizers, nutritionists, futurologists, anthropologists, culinary historians, survivalists…. this eclectic mix unearthed profound insights, paving the way for future-focused innovation driven by meaningful shifts in consumer needs.
Evaluate and optimize new positionings for a skin care brand
After a Direct-to-Consumer introduction of the brand in Germany, the leading skincare brand in pharmacies in Sweden is planning a similar launch in the US. The goal of the study is to uncover exploratory insights into the US skincare consumer and evaluate and optimize four brand positioning approaches. I recruited 10 skin care savvies, ranging from make-up artist, model, actress to photographer. They are all savvy online / DTC consumers (Range of locations + demographics, inclusive 30-40 age range). They helped to understand the beauty and skin care trends in the US across different demographic, and provided suggestions to optimize the brand positioning.
